digital

digital di‧gi‧tal [ˈdɪdʒtl] adjective

1. TELECOMMUNICATIONS digital electronic equipment receives sound and pictures from binary electrical signals (= signals using the numbers 0 and 1):

• a digital camera

• a recording on digital audiotape

2. MARKETING relating to a business activity that uses the Internet:

• the digital marketing industry

3. the digital divide COMPUTING TELECOMMUNICATIONS the difference between the people that own computers and know how to use the Internet and those that do not

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digital UK US /ˈdɪdʒɪt^əl/ adjective

► IT, COMMUNICATIONS using a system that can be used by a computer and other electronic equipment, in which information is sent and received in electronic form as a series of the numbers 1 and 0: »

digital content/data/information

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digital camera/photography/image

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digital television/TV/radio

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After the switchover all our TV channels went digital.

→ Compare ANALOGUE(Cf. ↑analogue)

► IT, INTERNET relating to computer technology, especially the internet: »

The business has invested heavily in the latest digital technology.

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In the digital world, the tools available to a marketer are utterly different.

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The magazine that year ranked YouTube as one of its top ten digital brands.

► showing information as whole numbers rather than in another form such as a picture, graph, etc.: »

The unit has a clear digital display showing the temperature and humidity.

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a digital watch/clock/alarm clock

digitally /ˈdɪdʒɪt^əli/ adverb

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The system captures CCTV images and stores them digitally on hard disk.